Friends I am more than a little disappointed in Apple. It isn’t over anything major, which makes my disappointment even more frustrating because it’s something simple that could easily be fixed from my perspective. Alas being I’m only one person with only one voice asking them to carrying something in-store rather than having to shop online, I shall be disappointed.
Apple used to listen to customers, Apple used to be different from the other big companies and that’s why I adored them. Perhaps when you become a big organization you shift your focus and ignore the fact you built a brand through a cult like following of people. Or maybe once you have enough of a cult following you don’t worry about that kind of stuff any more.
The thing is, Apple isn’t the first, nor will they be the last (based on history) company to forget about all the individuals that were loyal to them before they were anything big. Customer service shifts from customer to what can be spun into making the customer want something and telling them exactly how they want it.
Sure it’s cheaper at times to buy things online, but I like to physically see and feel what I’m buying. I know, I’m kind of old school that way. If I can avoid buying books online I do because I like books with nice, crease-free covers and crisp spines. I check for that kind of thing when I go into book stores. You cannot ensure you get that kind of result when buying online.
Beloved has decided he wanted to try buying his groceries online from a local store. Yes this includes fresh produce. He ended up being disappointed in the results because again, what he looks for and the whole experience was out of his control. He ended up with some slightly spoiled apples.
No one wants spoiled apples. Sadly my experience with Apple has left me with a sour taste in my mouth and not because of what anyone did or said, but rather because I am denied the shopping experience I wanted and expected from them.